INFLUENCE OF COUNTRY OF ORIGIN ON FOREIGN PRODUCT EVALUATION
Consumers form their expectations (usually regarding the quality) based on the perceived image of a certain country. The original country of origin scale was developed in 1994 by Parameswaran and Pisharodi and had 40 items measuring general country attributes, general product attributes, and specifi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2015-10-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2014_X2/8-9-2-14.pdf |