A Benchmarking of Service Quality in Telecommunication Services: Case Study in Kurdistan Region of Iraq
This study aims to evaluate the comparative advantages of each GSM firm toward one another via applying benchmarking methods. To do this, a survey questionnaire has been conducted on 514 GSM service users in Kurdistan Region of Iraq. Collected data has been analyzed proposing analytic hierarchy p...
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| Format: | Article |
| Language: | English |
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Ishik University
2019-03-01
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| Series: | International Journal of Social Sciences & Educational Studies |
| Subjects: | |
| Online Access: | http://ijsses.org/wp-content/uploads/2019/03/A-Benchmarking-of-Service-Quality-in-Telecommunication-Services-Case-Study-in-Kurdistan-Region-of-Iraq.pdf |
| Summary: | This study aims to evaluate the comparative advantages of each GSM firm toward one another via
applying benchmarking methods. To do this, a survey questionnaire has been conducted on 514 GSM
service users in Kurdistan Region of Iraq. Collected data has been analyzed proposing analytic hierarchy
process and VIKOR method. Based on the evaluations of the GSM service users, better and worse
performing firms have been identified based on each criterion. Finally, minimum utility regret providing
firm has been determined. Finally, strategic suggestions have been given to the firms according to the
analysis results. The benchmarking can be used by the different policy influencing and making agencies to
develop future policies for the improvement. The industry can also use the benchmarking for its peer
performance improvement. |
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| ISSN: | 2409-1294 2520-0968 |