Do It for the Culture: The Case for Memes in Qualitative Research
Memes are a prominent feature of global life in the 21st century. The author asserts that memes are significant to current and future qualitative research. In particular, the text establishes memes as: (a) part of everyday communication, expression, and explanation, thus useful in qualitative resear...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2021-07-01
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| Series: | International Journal of Qualitative Methods |
| Online Access: | https://doi.org/10.1177/16094069211025896 |