PENGARUH NILAI DAN GAYA HIDUP TERHADAP PREFERENSI DAN PERILAKU PEMBELIAN BUAH-BUAHAN IMPOR
This study was intended to determine the influence of values and lifestyle on the preferences and purchasing behavior of imported fruits. This study applied cross sectional design and involved 60 housewives which were randomly selected. The result showed that most of the housewives’ ethnocentrism le...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Pertanian Bogor
2013-01-01
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| Series: | Jurnal Ilmu Keluarga dan Konsumen |
| Subjects: | |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/7701 |