Effects of Attitude towards Complaining On Loyalty: Comparing Chinese and American Perceptions
Some unhappy consumers chose to complain while majority just walk away. Consumer complaining behavior literature has long been examining the root causes for consumer complaining decision. Individuals’ attitudes, which are ultimately affected by society they are living in, are one of the well-accepte...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2011-12-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | http://www.isarder.org/isardercom/2011vol3no4/f66.pdf |