El uso de las herramientas digitales por parte de los bancos. El caso de la imagen en Internet de Banco Santander y BBVA en época de crisis/ The Use of Digital Tools by Banks. The Case of Banco Santander and BBVA’s Image on Internet in Times of Crisis
This research analyzes how the main spanish financial institutions communicate with their publics online in order to establish a closer an direct relationship with them with de aim of changing the bad image that the general public has of them, especially in the socioeconomic context in wich Spain is...
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| Format: | Article |
| Language: | English |
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IIPR
2012-12-01
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| Series: | Revista Internacional de Relaciones Públicas |
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| Online Access: | http://revistarelacionespublicas.uma.es/index.php/revrrpp/article/view/118/82 |