Getting young adults back to church: A marketing approach
Worldwide, church membership is decreasing. A decline in the number of young adults that attend church services is also evident. The purpose of the research was to determine whether the application of a well-established body of knowledge of marketing theories and principles could be used by churches...
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | Afrikaans |
Published: |
AOSIS
2013-04-01
|
Series: | HTS Teologiese Studies/Theological Studies |
Subjects: | |
Online Access: | http://www.hts.org.za/index.php/HTS/article/view/1326 |