A subnational assessment of hotel social media metrics: The case of Serbia
Facebook is the most widely used SNS (Social Networking Sites) platform globally, and it represents an important marketing and communication channel for hotels. The dynamic and constantly changing nature requires continuous adaptation to changes and benchmarking in order to identify best practices....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad, Department of Geography, Tourism and Hotel Management
2019-01-01
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| Series: | Geographica Pannonica |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2019/0354-87241902087K.pdf |