Digital native magazines in the field of Sports in Spain: the case of MARCA Plus

Since its appearance in the summer of 2014, MARCA Plus has become a benchmark for digital native publications. A proof of the latter is the recognition made by Apple as one of the best 'apps' for iPad and to win the 'Digital Magazine Awards' in 2015 and 2016. This article aims to...

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Bibliographic Details
Main Authors: Ignacio LABARGA-ADÁN, Laura GONZÁLEZ-DÍEZ, Pedro PÉREZ-CUADRADO
Format: Article
Language:English
Published: Universidad de Alicante 2018-01-01
Series:Revista Mediterránea de Comunicación
Subjects:
Online Access:https://rua.ua.es/dspace/bitstream/10045/72051/11/ReMedCom_09_01_30_eng.pdf