Effects of luxury brand perceptions on brand attachment and purchase intention: A comparative analysis among consumers in China, Hong Kong and Taiwan

Effects of luxury brand perceptions on brand attachment and purchase intention: A comparative analysis among consumers in China, Hong Kong and Taiwan

The purpose of this study was to investigate the relationship among luxury brand perceptions (i.e. individual value, social influence and luxury brand image), luxury brand attachment and luxury brand purchase intention. In addition, the study examines the influence of antecedents on brand attachment...

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Bibliographic Details
Main Authors: Te-Hsing Ku, Tzu-Ling Lin
Format: Article
Language:English
Published: AOSIS 2018-06-01
Series:South African Journal of Business Management
Subjects:
individual value
social influence
luxury brand image
brand attachment
purchase intention
Greater China
Online Access:https://sajbm.org/index.php/sajbm/article/view/6

Internet

https://sajbm.org/index.php/sajbm/article/view/6

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