Evaluation of the marketing communication of scientific units in the context of cooperation with the sector of small and medium enterprises in Lodz region
An essential role in the constant overcoming of barriers as well as in the development of cooperation on the line “science-business” is played by proper marketing communication carried out by scientific units, being the party initiating the commercialization processes. The aim of the article is to e...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Aviation
2019-06-01
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| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/en/evaluation-of-the-marketing-communication-of-scientific-units-in-the-context-of-cooperation-with-the-sector-of-small-and-medium-enterprises-in-lodz-region/ |