Incorporating Social Media in Public Relations: A Synthesis of Social Media-Related Public Relations Research
The development of social media has drawn growing attention from public relations scholars. The current study examined the status, critical issues, and needed directions of social media-related public relations research through a critical review and synthesis of the research topics, theoretical a...
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Insitute for Public Relations
2015-09-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n03Yang.pdf |
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doaj-d4deb9727c48417ea47caf0c7cb2955e2020-11-25T00:10:52ZengInsitute for Public RelationsPublic Relations Journal 1942-46041942-46042015-09-0193Incorporating Social Media in Public Relations: A Synthesis of Social Media-Related Public Relations ResearchYuan WangThe development of social media has drawn growing attention from public relations scholars. The current study examined the status, critical issues, and needed directions of social media-related public relations research through a critical review and synthesis of the research topics, theoretical applications, research methods, and samples of previous studies. Findings suggested an increasing trend in research topics, a lack of theoretical frameworks, and a dominance of quantitative method in this field. This study could advance scholars’ understanding about the research trend of social media-related public relations research and provide insights for prospective directions of future research.https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n03Yang.pdf |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Yuan Wang |
| spellingShingle |
Yuan Wang Incorporating Social Media in Public Relations: A Synthesis of Social Media-Related Public Relations Research Public Relations Journal |
| author_facet |
Yuan Wang |
| author_sort |
Yuan Wang |
| title |
Incorporating Social Media in Public Relations: A Synthesis of Social Media-Related Public Relations Research |
| title_short |
Incorporating Social Media in Public Relations: A Synthesis of Social Media-Related Public Relations Research |
| title_full |
Incorporating Social Media in Public Relations: A Synthesis of Social Media-Related Public Relations Research |
| title_fullStr |
Incorporating Social Media in Public Relations: A Synthesis of Social Media-Related Public Relations Research |
| title_full_unstemmed |
Incorporating Social Media in Public Relations: A Synthesis of Social Media-Related Public Relations Research |
| title_sort |
incorporating social media in public relations: a synthesis of social media-related public relations research |
| publisher |
Insitute for Public Relations |
| series |
Public Relations Journal |
| issn |
1942-4604 1942-4604 |
| publishDate |
2015-09-01 |
| description |
The development of social media has drawn growing attention from public relations
scholars. The current study examined the status, critical issues, and needed
directions of social media-related public relations research through a critical review
and synthesis of the research topics, theoretical applications, research methods, and
samples of previous studies. Findings suggested an increasing trend in research
topics, a lack of theoretical frameworks, and a dominance of quantitative method in
this field. This study could advance scholars’ understanding about the research trend
of social media-related public relations research and provide insights for prospective
directions of future research. |
| url |
https://prjournal.instituteforpr.org/wp-content/uploads/2015v09n03Yang.pdf |
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AT yuanwang incorporatingsocialmediainpublicrelationsasynthesisofsocialmediarelatedpublicrelationsresearch |
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1725406631364132864 |