The effect of affective and normative commitment on helping behaviour in different online contexts
Background: Despite the benefits provided by online communities and online retailing, administrators and managers are faced with several challenges to successfully manage these platforms. Helping behaviours may assist to overcome these challenges; however, knowledge about this construct in different...
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| Format: | Article |
| Language: | English |
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AOSIS
2020-10-01
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| Series: | South African Journal of Information Management |
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| Online Access: | https://sajim.co.za/index.php/sajim/article/view/1190 |