The Role of Innovation in Mediating Market Orientation to Company Performance
The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study...
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Universitas Negeri Semarang
2016-12-01
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doaj-d50202e56e314b83a53839ba4ed8fd842020-11-25T02:27:38ZengUniversitas Negeri SemarangJurnal Dinamika Manajemen2086-06682337-54342016-12-017210511610.15294/jdm.v7i2.81955305The Role of Innovation in Mediating Market Orientation to Company PerformancePutu Intan Paradictha Pradnya Putri0Ni Nyoman Kerti Yasa1I Ketut Rahyuda2Faculty of Economics, Udayana University, Bali, IndonesiaFaculty of Economics, Udayana University, Bali, IndonesiaFaculty of Economics, Udayana University, Bali, IndonesiaThe purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the companyhttps://journal.unnes.ac.id/nju/index.php/jdm/article/view/8195market orientationinnovationcompany performance |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Putu Intan Paradictha Pradnya Putri Ni Nyoman Kerti Yasa I Ketut Rahyuda |
spellingShingle |
Putu Intan Paradictha Pradnya Putri Ni Nyoman Kerti Yasa I Ketut Rahyuda The Role of Innovation in Mediating Market Orientation to Company Performance Jurnal Dinamika Manajemen market orientation innovation company performance |
author_facet |
Putu Intan Paradictha Pradnya Putri Ni Nyoman Kerti Yasa I Ketut Rahyuda |
author_sort |
Putu Intan Paradictha Pradnya Putri |
title |
The Role of Innovation in Mediating Market Orientation to Company Performance |
title_short |
The Role of Innovation in Mediating Market Orientation to Company Performance |
title_full |
The Role of Innovation in Mediating Market Orientation to Company Performance |
title_fullStr |
The Role of Innovation in Mediating Market Orientation to Company Performance |
title_full_unstemmed |
The Role of Innovation in Mediating Market Orientation to Company Performance |
title_sort |
role of innovation in mediating market orientation to company performance |
publisher |
Universitas Negeri Semarang |
series |
Jurnal Dinamika Manajemen |
issn |
2086-0668 2337-5434 |
publishDate |
2016-12-01 |
description |
The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company |
topic |
market orientation innovation company performance |
url |
https://journal.unnes.ac.id/nju/index.php/jdm/article/view/8195 |
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