IDEOLOGICAL DECONSTRUCTION OF GERMAN ADVERTISING FOR CHILDREN FROM THE STANDPOINT OF GENDER STEREOTYPING
In this article discourse of advertising is viewed as discourse of power and as means of the rising generation socialization in terms of gender identification. Context analysis of gender-marked words enabled us to model the gender stereotypes propagated in the advertising aimed at children.
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| Format: | Article |
| Language: | English |
| Published: |
Kemerovo State University
2013-06-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/162 |