Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices

In recent decades, China has transformed from a conventional society into a digitally competitive nation. From an economic perspective, embedded corporate social responsibility (CSR) is gaining a new height where gamified charity is a trendy approach. By adopting the norm activation model from the p...

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Bibliographic Details
Main Authors: Qing Ye, Zain Rafique, Rongting Zhou, Fahad Asmi, Muhammad Azfar Anwar, Ahmad Nabeel Siddiquei
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-09-01
Series:Frontiers in Psychology
Subjects:
CSR
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.695468/full