A Future Forecasting for FMCG Firm Performance in Covid-19: An Investigation of Consumer and Business Survival

The Covid-19 outbreak has spread over the world, limiting population and trade, causing job losses, and forcing businesses to close. The study's goal is to look at Covid-19's pandemic and consumer survival as a mediator for the future of running a business when FMCG companies are doing wel...

Full description

Bibliographic Details
Main Authors: Yunpeng Sun, Ying Li, Yujing Wang, Dayang Jiang, Xiaojun Liu
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-09-01
Series:Frontiers in Public Health
Subjects:
GDP
Online Access:https://www.frontiersin.org/articles/10.3389/fpubh.2021.723084/full