Segmentation Based on Attitudes Toward Corporate Social Responsibility in Relation to Demographical Variables and Personal Values – Quantitative and Qualitative Study of Polish Consumers
The purpose of the present research was to create market segmentation of Polish consumers that would capture differences in reactions to Corporate Social Responsibility (CSR), taking into account sociodemographic data and consumers’ value structure. In order to better understand the extracted segmen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-03-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2020.00450/full |