Communication Factors Affecting Tourist Adoption of Social Network Sites

Communication Factors Affecting Tourist Adoption of Social Network Sites

Smart tourism technologies (STTs) are technological media that tourists apply in various stages of the tourism decision-making process. The purpose of this study was to explore how the communication elements of social network sites (SNSs), as a part of STTs, enhance tourists’ motivation an...

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Bibliographic Details
Main Authors: Chien-Ta Bruce Ho, Nathatenee Gebsombut
Format: Article
Language:English
Published: MDPI AG 2019-08-01
Series:Sustainability
Subjects:
smart tourism technology
social network site
uses and gratifications theory
communication elements
behavioral intentions
decision-making process
Online Access:https://www.mdpi.com/2071-1050/11/15/4198

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https://www.mdpi.com/2071-1050/11/15/4198

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