Marketing, Credit & Consumerism: impacts on early debt of young brazilian

This article analyzes the consumption profile of young people, seeking to address the main factors that influence the choice of certain products and if there is some kind of budget control that can mark out the purchase, since several studies show a higher degree of indebtedness and default on the p...

Full description

Bibliographic Details
Main Authors: José Flávio Messias, José Ultemar Silva, Pedro Henrique Calderoni Silva
Format: Article
Language:Portuguese
Published: Faculdade de Tecnologia Eniac 2015-06-01
Series:Revista Eniac Pesquisa
Subjects:
Online Access:http://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/232