Market orientation, innovation and organizational commitment in industrial firms
The main purpose of this article is to study the antecedents (internal market orientation) and the consequences (innovation, organizational commitment and performance) of market orientation in industrial SMEs. This article follows a new approach: instead of analyzing the responses of CEOs to a qu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2013-12-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/165309 |