Intertextuality as a Tool for Creative Advertising
The article is devoted to the study of multicode intertextuality in modern advertising discourse. The relevance of the study is determined by the high interest of specialists in different areas of scientific knowledge to the problem of intertext interaction, the functioning of the intertextuality me...
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| Format: | Article |
| Language: | Russian |
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Tsentr nauchnykh i obrazovatelnykh proektov
2019-10-01
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| Series: | Научный диалог |
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| Online Access: | https://www.nauka-dialog.ru/jour/article/view/1337 |