DESIGN ELEMENTS OF SIMILAR WATER COMPANY LABELS AND ANALYSIS FROM THE DESIGN TECHNIQUE

When consumers examine water containers, different companies can see products that have the same shape and are labeled with labels that are similar to each other. In such a case, it is inevitable that consumers outside of a certain brand preference, randomly select one from products that are visu...

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Bibliographic Details
Main Authors: Engin UĞUR, Samed Ayhan ÖZSOY
Format: Article
Language:English
Published: Sada Institute of Art and Language Studies 2018-03-01
Series:Ulakbilge: Sosyal Bilimler Dergisi
Subjects:
Online Access:http://www.ulakbilge.com/makale/pdf/1519673145.pdf