A Marketing Framework for Events in Nelson Mandela Bay.
destinations. The strategic marketing of events enhances the destination’s attractiveness and subsequently draws more visitors in the highly contested tourist marketplace. This study investigates how Nelson Mandela Bay (NMB), South Africa can market events to augment its attractiveness as a competit...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2017-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_5_vol_6__4__2017.pdf |