PROBLEMS OF IMPROVEMENT OF TECHNOLOGY OF BRANDING OF REGIONAL TOURIST’S PRODUCTS (ON THE EXAMPLE OF THE CRIMEA AND KRASNODAR KRAI)

PROBLEMS OF IMPROVEMENT OF TECHNOLOGY OF BRANDING OF REGIONAL TOURIST’S PRODUCTS (ON THE EXAMPLE OF THE CRIMEA AND KRASNODAR KRAI)

In article problems of development and implementation of projects of domestic brands of regional level which would answer not only strategy of development of tourism in regions, but also to the long-term purposes and problems of social and economic development of Russia rise. The comparative analysi...

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Bibliographic Details
Main Authors: Vladimir Sharafutdinov, Elena Onishchenko
Format: Article
Language:Russian
Published: Inter-regional Institute for Spatial Development 2015-09-01
Series:Krymskij Naučnyj Vestnik
Subjects:
branding
; regional tourist’s product; steady reproduction of a regional tourist’s product; features of regional tourist’s products; grocery portfolio of a regional tourist’s product; regional economy; comparative analysis of brands.
regional tourist’s product
steady reproduction of a regional tourist’s product
features of regional tourist’s products
grocery portfolio of a regional tourist’s product
regional economy
comparative analysis of brands
Online Access:http://krvestnik.ru/pub/2015/09/SharafutdinovVN-OnishchenkoEV.pdf

Internet

http://krvestnik.ru/pub/2015/09/SharafutdinovVN-OnishchenkoEV.pdf

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