Competitiveness through strategic orientation
The aim of this paper is to further the study of the factors that influence the international competitive position of international new ventures and, consequently, their international performance. Specifically, we analyze the role of entrepreneurial and market orientations in the international compe...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2012-12-01
|
| Series: | Tržište |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/140685 |