Integrated Marketing Communication in Project Activities

The paper deals with integrated marketing applied in project activities. The reason for this is the fact that such activities should refine their offer with a supplement in the project documentation but in the means of a different approach to the market. The amendment addresses recommendations to in...

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Bibliographic Details
Main Authors: Krešimir Lacković, Robert Šojo*, Marina Peko
Format: Article
Language:English
Published: University North 2021-01-01
Series:Tehnički Glasnik
Subjects:
Online Access:https://hrcak.srce.hr/file/375789