The Attitude of Service Consumers Regarding Tourist Advertising in Mountain Banat
The purpose of this paper is to investigate the manner in which advertising influences the behavior of the consumer of tourism services. The theoretical considerations focus on the analysis of the attitudes that influence the behavior of the consumer, consequently this endogenous factor will be subj...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2017-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/2017-2/Section%20IV/8.pdf |