PENGARUH KOMUNIKASI VISUAL ANTAR BUDAYA TERHADAP PEMASARAN PRODUK PADA PASAR EKSPOR DITINJAU DARI WARNA DAN ILUSTRASI DESAIN KEMASAN

Recently%2C it is not easy to market a product outside the local area%2C where the product has been produced. Actually%2C many difficulties could come out%2C if a product becomes a new one in a market%2C although a local area. This problem will be more complex if the product wants to be market abroa...

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Bibliographic Details
Main Author: Listia Natadjaja
Format: Article
Language:English
Published: Petra Christian University 2002-01-01
Series:Nirmana
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/16088