An online experiment on the influence of online user comments on attitudes toward a minority group
In recent years, there is interest in examining the effects of user comments on online content consumers’ attitudes and perceptions. Building on theoretical foundations from social psychology and using an online experimental design, we investigated whether exposure to online comments attached to new...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2019-11-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://www.unav.edu/publicaciones/revistas/index.php/communication-and-society/article/view/28955 |