KÜRESELLEŞME VE KÜRESEL MARKALAŞMA: YERELLİK VE KÜLTÜREL GÖSTERGELER BAĞLAMINDA PRINGLES ÖRNEĞİ
It is no argument that the world has become an increasingly interactive place. This is an obvious result of globalization. In direct parallel to this, different brands have adapted their advertising strategies wherein they produced advertisements for particular countries, coded with images of their...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Istanbul Aydın University
2013-04-01
|
| Series: | The Turkish Online Journal of Design, Art and Communication |
| Subjects: | |
| Online Access: | http://www.tojdac.org/tojdac/HOME_files/tojdac_v03i202.pdf |