Customers Demographics Influence on Usage of Retail Banking Channels
The study presents the usage of retail banking influenced by customers’ demographics of selected Public Sector Banks (PSBs) of India. The study was based on primary data collected through structured questionnaire. The simple random sampling technique used for data collection for sample size 692. The...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2016-09-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2016-2/GuptaKhanna.pdf |