Toponymic commodification and the neoliberal city

After being practiced for nearly three decades in the city of São Paulo for privately-owned venues such as cinemas, theaters and, more recently, sports stadiums, the sale of naming rights is being applied to state-owned spaces: in April 2020, the Companhia do Metropolitano de São Paulo (Cia. do Metr...

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Bibliographic Details
Main Authors: Martin Jayo, Adriana Tavares Lima
Format: Article
Language:English
Published: Universidade Federal de Uberlândia 2021-03-01
Series:Domínios de Lingu@gem
Subjects:
Online Access:http://www.seer.ufu.br/index.php/dominiosdelinguagem/article/view/57050