The mediating role of perceived risk when buying online
This paper aim is to assess if consumers’ perceived risk can mediate the relationshipbetween trust and consumers’ intention to buy online.Several others studies indicate that perceivedrisk acts like a barrier to online buyingadoption,while trust in the online vendors and the reliabilityof the online...
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| Format: | Article |
| Language: | English |
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Danubius University
2012-10-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/view/1406/1317 |