The role of inserted printed advertising design and production in the daily newspaper to improve the quality of advertising message concept

This research aims to provide a systematic scientific picture of the design and production of printed advertising integrated in the daily newspaper where advertising is different in our time is a necessity of life indispensable, as the main process in communication between the advertiser and the rec...

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Bibliographic Details
Main Authors: Ahmed Abdelhameed Ahmed, Galal Ali Sallam, Heba Abdel Mohaimen
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2020-09-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_94518.html