Learning what our target audiences think and do: extending segmentation to all four bases

Learning what our target audiences think and do: extending segmentation to all four bases

Abstract Background While acknowledged as one of social marketing’s necessities, limited reporting of segmentation exists. The current study seeks to extend segmentation drawing on all four segmentation bases within the context of Queensland young adult sexual health behaviour. Methods An online sur...

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Bibliographic Details
Main Authors: Anna Kitunen, Sharyn Rundle-Thiele, Mohammad Kadir, Abi Badejo, George Zdanowicz, Megan Price
Format: Article
Language:English
Published: BMC 2019-04-01
Series:BMC Public Health
Subjects:
Social marketing
Behaviour change
Segmentation
Two-step cluster analysis
Sexual health
Young people
Online Access:http://link.springer.com/article/10.1186/s12889-019-6696-2

Internet

http://link.springer.com/article/10.1186/s12889-019-6696-2

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