Marketing Research in the Infodocumentary Structures
The numerous problems of the infodocumentary structures demand the elaboration and implementation of surviving strategies. Through marketing strategy, the organizations try to know and understand their clients. The first step of the marketing strategy is to check up the clients, the competing struct...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Bucharest
2009-01-01
|
| Series: | Studii de Biblioteconomie şi Ştiinţa Informării |
| Subjects: | |
| Online Access: | http://www.lisr.ro/en13-enache.pdf |