MARKETING RELATIONSHIP AND TRADING IN THE RELATIONSHIP BETWEEN SERVICE PROVIDERS, HEALTH OPERATORS AND FINAL CUSTOMER: THE SEARCH FOR AN INTEGRATING MODEL

MARKETING RELATIONSHIP AND TRADING IN THE RELATIONSHIP BETWEEN SERVICE PROVIDERS, HEALTH OPERATORS AND FINAL CUSTOMER: THE SEARCH FOR AN INTEGRATING MODEL

The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative model of relationship marketing and negotiation in the relationship betwee...

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Bibliographic Details
Main Authors: Nilda Catalina, Tañski, Carlos André, Silva Carneiro
Format: Article
Language:English
Published: Universidad Nacional de Misiones 2012-01-01
Series:Visión de Futuro
Subjects:
Relationship Marketing
Negotiation
Brazilian Supplementary Health
Cooperation
Online Access:http://revistacientifica.fce.unam.edu.ar/index.php?option=com_content&view=article&id=317:marketing-relationship-and-trading-in-the-relationship-between-service-providers-health-operators-and-final-customer-the-search-for-an-integrating-model&catid=121:articulos-en-ingles&Itemid=67

Internet

http://revistacientifica.fce.unam.edu.ar/index.php?option=com_content&view=article&id=317:marketing-relationship-and-trading-in-the-relationship-between-service-providers-health-operators-and-final-customer-the-search-for-an-integrating-model&catid=121:articulos-en-ingles&Itemid=67

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