The Impact of Nostalgia on the Brand Equity in Economy with Post-Communist Background
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Centre of Sociological Research, Szczecin, Poland
2018-06-01
|
Series: | Economics & Sociology |
Subjects: | |
Online Access: | http://www.economics-sociology.eu/?587,en_the-impact-of-nostalgia-on-the-brand-equity-in-economy-with-post-communist-background |