THE RELATIONSHIP AMONG COMMUNITY SPIRIT, COMMUNITY IDENTIFICATION, AND COMMUNITY LOYALTY OF ONLINE SPORTS COMMUNITY USER

THE RELATIONSHIP AMONG COMMUNITY SPIRIT, COMMUNITY IDENTIFICATION, AND COMMUNITY LOYALTY OF ONLINE SPORTS COMMUNITY USER

The purpose of the study is to examine the relationship among community spirit, community identification, and community loyalty of online sports community user. To accomplish the purpose of the study, adult users of "N" research engine are subjected to questionnaire. Based on convenience s...

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Main Author: Jae-Keun Yang
Format: Article
Language:English
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education 2015-05-01
Series:Sport Mont
Online Access:http://www.sportmont.ucg.ac.me/clanci/SportMont_43-44-45_p75-82.pdf
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spelling doaj-d78d90f455b847c19661065b62ccf0bc2020-11-25T02:43:29ZengMontenegrin Sports Academy and Faculty for Sport and Physical EducationSport Mont 1451-74852337-03512015-05-01XIII43-44-457582THE RELATIONSHIP AMONG COMMUNITY SPIRIT, COMMUNITY IDENTIFICATION, AND COMMUNITY LOYALTY OF ONLINE SPORTS COMMUNITY USERJae-Keun Yang0Seoul National University of Technology (Seoul, Korea) The purpose of the study is to examine the relationship among community spirit, community identification, and community loyalty of online sports community user. To accomplish the purpose of the study, adult users of "N" research engine are subjected to questionnaire. Based on convenience sampling, 383 questionnaires are used for final data analysis. By utilizing SPSS 21.0, frequency analysis, exploratory factor analysis, reliability analysis, simple regression analysis and multiple regression analysis are implemented and the results are as follows. First, community spirit of online sports community user influences on community identification. Second, community spirit of online sports community user influences on community loyalty. Third, community identification of online sports community user influences on community loyalty.http://www.sportmont.ucg.ac.me/clanci/SportMont_43-44-45_p75-82.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Jae-Keun Yang
spellingShingle Jae-Keun Yang
THE RELATIONSHIP AMONG COMMUNITY SPIRIT, COMMUNITY IDENTIFICATION, AND COMMUNITY LOYALTY OF ONLINE SPORTS COMMUNITY USER
Sport Mont
author_facet Jae-Keun Yang
author_sort Jae-Keun Yang
title THE RELATIONSHIP AMONG COMMUNITY SPIRIT, COMMUNITY IDENTIFICATION, AND COMMUNITY LOYALTY OF ONLINE SPORTS COMMUNITY USER
title_short THE RELATIONSHIP AMONG COMMUNITY SPIRIT, COMMUNITY IDENTIFICATION, AND COMMUNITY LOYALTY OF ONLINE SPORTS COMMUNITY USER
title_full THE RELATIONSHIP AMONG COMMUNITY SPIRIT, COMMUNITY IDENTIFICATION, AND COMMUNITY LOYALTY OF ONLINE SPORTS COMMUNITY USER
title_fullStr THE RELATIONSHIP AMONG COMMUNITY SPIRIT, COMMUNITY IDENTIFICATION, AND COMMUNITY LOYALTY OF ONLINE SPORTS COMMUNITY USER
title_full_unstemmed THE RELATIONSHIP AMONG COMMUNITY SPIRIT, COMMUNITY IDENTIFICATION, AND COMMUNITY LOYALTY OF ONLINE SPORTS COMMUNITY USER
title_sort relationship among community spirit, community identification, and community loyalty of online sports community user
publisher Montenegrin Sports Academy and Faculty for Sport and Physical Education
series Sport Mont
issn 1451-7485
2337-0351
publishDate 2015-05-01
description The purpose of the study is to examine the relationship among community spirit, community identification, and community loyalty of online sports community user. To accomplish the purpose of the study, adult users of "N" research engine are subjected to questionnaire. Based on convenience sampling, 383 questionnaires are used for final data analysis. By utilizing SPSS 21.0, frequency analysis, exploratory factor analysis, reliability analysis, simple regression analysis and multiple regression analysis are implemented and the results are as follows. First, community spirit of online sports community user influences on community identification. Second, community spirit of online sports community user influences on community loyalty. Third, community identification of online sports community user influences on community loyalty.
url http://www.sportmont.ucg.ac.me/clanci/SportMont_43-44-45_p75-82.pdf
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