The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors
This paper aims to provide one of the very first empirical tests of the mediating role of trade show marketing processes on the relationship between effective factorsand achieving the goals of the trade fair. The present research is applied in terms of purpose and is descriptive-survey correlational...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_66313_4e9342941b4ceb62a09c01781d58c9aa.pdf |