The Service Quality Scale Debate: A Tri-Instrument Perspective for Higher Education Institutions
Service quality issues, over the years, have become an important consumer trend and have gained ground in service marketing literature in general, and the extant literature on higher education, in particular. Despite the fact that service quality is more difficult to measure than the quality of good...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2018-09-01
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| Series: | Expert Journal of Business and Management |
| Subjects: | |
| Online Access: | http://business.expertjournals.com/23446781-612/ |