The Factors Affecting Purchasing Decision through Pegipegi Application by Customers of Dian Nuswantoro University

The Factors Affecting Purchasing Decision through Pegipegi Application by Customers of Dian Nuswantoro University

Objective: This study aims to analyse the factors that influence online purchasing decisions through Pegipegi application.Research Design & Methods: This research method is quantitative with sample of 170 respondents of students of Universitas Dian Nuswantoro. The sample collecting technique is...

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Bibliographic Details
Main Authors: Diana Aqmala, Febrianur Ibnu Fitroh Sukono Putra, Dian Yustika Rini
Format: Article
Language:English
Published: Universitas Islam Nahdlatul Ulama Jepara 2020-12-01
Series:Journal of Management and Entrepreneurship Research
Subjects:
electronic word of mouth
price perception
product quality
purchasing decision
Online Access:https://journal.unisnu.ac.id/jmer/article/view/2020.12.01.2-12

Internet

https://journal.unisnu.ac.id/jmer/article/view/2020.12.01.2-12

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