Competitive Intelligence in Perspective to be a Source of Competitive Advantage and Strategic Contributions

This article examines the prospect of Competitive Intelligence (CI) constitute a source of competitive advantage in light of the Resource Based View and its contribution to the strategic management of the company. Relies on exploratory and descriptive research using the qualitative method. Six manag...

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Bibliographic Details
Main Authors: Felipe Gama Buzzerio, Reynaldo Cavalheiro Marcondes
Format: Article
Language:Portuguese
Published: Universidade Federal de Santa Catarina 2014-12-01
Series:Revista de Ciências da Administração : RCA
Subjects:
Online Access:https://periodicos.ufsc.br/index.php/adm/article/view/30294