An Investigation of Factors Affecting Franchise Purchase Intentions: The Franchisees Perspective
The role of franchising for business growth, job creation, and economic development has been widely recognized around the world. To our knowledge, however, no research has been conducted to investigate franchise practices in Iran. The purpose of this study was to investigate franchisor franchisee re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2009-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_20329_02935f60a12b2b51121d0e2e7703c304.pdf |