PENGARUH KUALITAS PRODUK DAN CITRA MERK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (STUDI PADA MAHASISWA STIE SAKTI ALAM KERINCI)
influence of product quality and brand image towards purchasing decisions among the college students of Sakti Alam Kerinci School of Economics Sungai Penuh, both partially and simultaneously. This research used quantitative method since researcher willing to determine the measurement of X and Y vari...
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| Format: | Article |
| Language: | Indonesian |
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Lembaga Layanan Pendidikan Tinggi Wilayah X
2017-07-01
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| Series: | Jurnal Benefita |
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| Online Access: | http://ejournal.kopertis10.or.id/index.php/benefita/article/view/719 |