PENGARUH ATRIBUT PRODUK DAN VARIETY SEEKING TERHADAP KEPUTUSAN PERPINDAHAN MEREK HANDPHONE NOKIA KE SMARTPHONE SAMSUNG (Survei pada outlet Okeshop ITC Roxy Mas, Jakarta Pusat)

PENGARUH ATRIBUT PRODUK DAN VARIETY SEEKING TERHADAP KEPUTUSAN PERPINDAHAN MEREK HANDPHONE NOKIA KE SMARTPHONE SAMSUNG (Survei pada outlet Okeshop ITC Roxy Mas, Jakarta Pusat)

The purpose of the research are: to know the description of product attributes, variety seeking, and brand switching decision of hand phone Nokia to Samsung Smartphone, test empirically the influence of product attributes toward brand switching decision of hand phone Nokia to Samsung smartphone, tes...

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Bibliographic Details
Main Authors: Setyo Ferry Wibowo, Teguh Kurnaen, Agung Kresnamurti R. P.
Format: Article
Language:Indonesian
Published: Universitas Negeri Jakarta 2014-04-01
Series:Jurnal Riset Manajemen Sains Indonesia
Subjects:
product attributes
variety seeking
brand switching
Online Access:http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/793/701

Internet

http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/793/701

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