INTENTION TO PURCHASE VIA THE INTERNET: A COMPARISON OF TWO THEORETICAL MODELS

INTENTION TO PURCHASE VIA THE INTERNET: A COMPARISON OF TWO THEORETICAL MODELS

This study compares two models for predicting intention to purchase via the Internet. The behavioral intention to purchase via the Internet was examined as a function of attitude towards purchase, perceived usefulness, and perceived ease of use Technology Acceptance Model (TAM), or attitude towards...

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Bibliographic Details
Main Authors: Jasman J. Ma'ruf, Osman Mohamad, T. Ramayah
Format: Article
Language:English
Published: Universiti Sains Malaysia 2005-01-01
Series:Asian Academy of Management Journal
Subjects:
Technology Acceptance Model (TAM)
Theory of Planned Behavior (TPB)
Attitude (A)
perceived usefulness (U)
perceived ease of use (EOU)
subjective norm (SN)
perceived risk (PR)
perceived value (PV)
behavioral intention (BI)
Model comparison
Online Access:http://www.usm.my/aamj/10.1.2005/AAMJ%2010-1-5.pdf

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http://www.usm.my/aamj/10.1.2005/AAMJ%2010-1-5.pdf

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