Why is the Pack Persuasive? The Effect of Choice Status on Perceptions of Quality
The logic of social proof and related arguments posits that decision makers interpret an actor’s sociometric position (such as popularity) as a signal for quality, especially when quality itself is difficult to ascertain. Although prior work shows that market-level behavioral patterns are consistent...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Sociological Science
2016-04-01
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| Series: | Sociological Science |
| Subjects: | |
| Online Access: | https://www.sociologicalscience.com/articles-v3-12-239/ |