Corporate Reputation and Performance: A Legitimacy Perspective

Objective: The objective of this paper is to investigate the mediating role of innovation legitimacy between corporate reputation and enterprise growth. Research Design & Methods: Four hypotheses were formulated and tested in to achieve the research objective. We collected data from 191 enterpr...

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Bibliographic Details
Main Authors: Honggui Li, Zhongwei Chen, Guoxin Ma
Format: Article
Language:English
Published: Cracow University of Economics 2016-09-01
Series:Entrepreneurial Business and Economics Review
Subjects:
Online Access:http:////eber.uek.krakow.pl/index.php/eber/article/view/134